Simply Mix is the story of two Vegans, Valerie & Laurent. The dynamic duo wanted to show the world that going Vegan or Gluten Free, doesn't mean giving up on your favourite treats. Nor does it mean that you have to compromise on taste or texture! They also wanted to find a way to make baking a Cake quick and simple. Being a Baker, Valerie knows the time and effort that goes into traditional cakes and saw an opportunity to revolutionise the process. Such that even the laziest of Cake Lovers can get their fix, with a quick mix ;) With this in mind, they set out to make Simply Mix, the World’s First all inclusive Vegan, Gluten Free ‘Cake in a Mug’.