Buy Serious Pig online at BoroughBox. A short history of Serious Pig. George Rice, Serious Pig’s ‘Boss Hog’, enjoys all things pork – he always has! Back in 2008 George conceived the idea for a top-notch British snacking salami while visiting the famous ‘Hall of Great Ideas’, the pub. Faced with a savoury urge one evening, the selection behind the bar was predictable and uninspiring. It was time for a change thought George. Those thoughts soon turned towards pork, and in particular salami. Not too long after, and with a little help from his friends and some salami experts, Serious Pig Snacking Salami was born and the rest, so they say, is history. Just recently, Serious Pig have developed what they are dubbing, “the world’s first hangover-preventing meat treat,” and claims to stop hangover symptoms before they start! What can't these guys do!?