After a decade in eCommerce I spent some time working within other food businesses, then decided to combine my passion for both to help independent brands reach more customers.
What was it like when the company launched?
Our early days in business were like many others – a combination of excitement, energy, drive and determination mixed with stress, panic, fear and exhaustion. The food and drink sector is notoriously hard work and the fantastic producers involved don’t shy away from that. And why should we? You just go all-in, seven days a week. But it's most definitely worth it.
What was the first product you sold?
Three boxes that I curated. An Artisan Box, a Traditional Box and a Best of Both. I handpicked the items and producers that I wanted to work with.
Looking at BoroughBox, what are you most proud of today?
I'm proud that in just a few years we've built something recognisable to consumers and businesses. We have 1000+ producers engaged with the business, we have digital and physical infrastructure to help nurture the sector, and we've barely begun our journey. And, of course, I'm proud of the diverse team running the show. I tried to work out how many nationalities now work for the business, but I keep losing count. I think I'll ask the marketing team to start a map of countries we've got covered. That makes me proud.
Where do you see BoroughBox in 5 years?
Hopefully, the next five years will be as enjoyable as the first five and we can continue to be this big, beautiful brand representing more and more of the sector. We'd especially love it if everyone in the country had experienced food, drink, or one of our special gifts from the BoroughBox website, or is that too much to wish for? We don't think so and what's wrong with having a big, bold, beautiful wish list!